I'm a Human Inbox

Wednesday, May 25, 2005

The New Laws Of Television



Mark Pesce, writer of Piracy is Good?, which I posted about before has written a second part to that article entitled Part Two: The New Laws Of Television. The article touches upon many of the problems that TV producers face within the next couple of years as viewers realize their own empowerment over what they watch and many of these problems are also found within the music and the movie industry. One of the the issues I found most interesting is how do shows get promoted without the advertising of Television? It's quite simple actually; good shows get great word-of-mouth. I found out about the TV show Lost, even though I never watch Television, I found out about it over the net because people were talking about it. And now I've been talking about it here on my Blog.

If you ignore the coming era of hyperdistribution, we can write you off right now. You're in the same boat as a producer of radio plays in the 1950s; the most successful of those individuals established careers in television, but others ended up bitter and unemployed. We have to deal with the world as it is, not as we'd like it to be. The clock can't be turned back on BitTorrent. In the new, "flat world," where any program produced anywhere in the world is immediately available everywhere in the world, the only sustainable edge comes from entrepreneurship and innovation. Yet broadcast television has become a self-contained world, inside a comfy plastic bubble, breathing its own air, which - after half a century - has gone noticeably stale. It's ready to be shaken up.

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The forces that cry "Piracy!" today will be congratulating themselves on their "sound business practices" tomorrow. There's money to be made; there is a viable economic model. All we need do is connect the wires, and watch the sparks fly.


Link (via BoingBoing)